Visual Identity, Brand identity, Art Direction

Sr. Designer

2021-2024

9x by APN is a fitness concept focused on creating an intimate experience, limited to 9 members per class.


The goal of the identity was to reflect 9x’s position at the epicenter of elevated fitness. With a bold tone of voice and a streamlined visual hierarchy across its brand identity, 9x embodies strength and simplicity, making every workout feel engaging and accessible.

9x by APN is a fitness concept focused on creating an intimate experience, limited to 9 members per class.


The goal of the identity was to reflect 9x’s position at the epicenter of elevated fitness. With a bold tone of voice and a streamlined visual hierarchy across its brand identity, 9x embodies strength and simplicity, making every workout feel engaging and accessible.

Brand Identity, Design Systems, Art Direction, Merch, Product Design

Sr. Designer

2019-2024

APN is a holistic wellness brand offering comprehensive solutions for mental health, addiction treatment, brain health, and physical fitness.

IOP Landing Pages

I led the design of IOP landing pages, highlighting services offered at each location.

Visual Identity, Brand identity, Art Direction

Visual Identity, Brand identity, Art Direction

Sr. Designer

2021-2024

Sr. Designer

2021-2024

Brand identity Guidelines
View entire Brand identity Guidelines

9x by APN is a fitness concept focused on creating an intimate experience, limited to 9 members per class.


The goal of the identity was to reflect 9x’s position at the epicenter of elevated fitness. With a bold tone of voice and a streamlined visual hierarchy across its brand identity, 9x embodies strength and simplicity, making every workout feel engaging and accessible.

9x by APN is a fitness concept focused on creating an intimate experience, limited to 9 members per class.


The goal of the identity was to reflect 9x’s position at the epicenter of elevated fitness. With a bold tone of voice and a streamlined visual hierarchy across its brand identity, 9x embodies strength and simplicity, making every workout feel engaging and accessible.

9x by APN is a fitness concept focused on creating an intimate experience, limited to 9 members per class.


The goal of the identity was to reflect 9x’s position at the epicenter of elevated fitness. With a bold tone of voice and a streamlined visual hierarchy across its brand identity, 9x embodies strength and simplicity, making every workout feel engaging and accessible.

Brand Identity, Design Systems, Art Direction, Merch, Product Design

Sr. Designer

2019-2024

APN is a holistic wellness brand offering comprehensive solutions for mental health, addiction treatment, brain health, and physical fitness.

IOP Landing Pages

I led the design of IOP landing pages, highlighting services offered at each location.

Brand identity Guidelines
View entire Brand identity Guidelines

Get in touch

© 2024 Jennifer Hu. All Rights Reserved.

Made with love and Jasmine green milk tea (75% sugar, less ice).

Get in touch

© 2026 Jennifer Hu. All Rights Reserved.

Made with love and Jasmine green milk tea (75% sugar, less ice).

Brand Identity, Design Systems, Art Direction, Merch, Product Design

Sr. Designer

2019-2024

APN is a holistic wellness brand offering comprehensive solutions for mental health, addiction treatment, brain health, and physical fitness.

IOP Landing Pages

I led the design of IOP landing pages, highlighting services offered at each location.

Brand identity Guidelines
View entire Brand identity Guidelines

Get in touch

© 2024 Jennifer Hu. All Rights Reserved.

Made with love and Jasmine green milk tea (75% sugar, less ice).